The Joci Awards Communication Education
The Joci Awards are the premier talent-based scholarship and education program for high school students across San Antonio and South Texas. Created by The Majestic Empire Foundation in 2009, the Joci Awards serve as an official Regional Awards Program for the National High School Musical Theatre Awards (The Jimmy Awards) in New York City.
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Each season of The Joci Awards follows schools from production opening, auditions, nominee selection, rehearsals, awards night, all the way to the legacy carried by each participant. Documenting and sharing this process through a variety of video content, informational graphics, and photography in the unique style of each year’s theme is a key component of brand marketing and audience engagement.
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The Student Reporter program offers high school students an exclusive, behind the scenes look at everything it takes to create a production of this scale. Training students in a fast-paced environment to encounter the essentials of journalism, marketing, and public relations. Students learn how to conduct and publish interviews with finalists, producers, and celebrity judges.
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Serving as the 2025 Majestic Student Reporter, Jose was mentored by Emily Baccum, Alamo Director of Public Relations and EMMY® and Associated Press award-winning storyteller.
After advancing as a 2025 Jimmy Awards Student Reporter, Jose continued the legacy mentoring the 2026 Student Communications Program.
